Tuesday, July 13, 2010

Will Borders demise help ebooks? LJNDawson thinks so

Laura Dawson of LJNDawson.com seems to think that Borders is not going to make it. In that event, what’s the fallout?

Well, Dawson, and industry consultant, feels that it will be a boost for ebooks:

So in approximately a third of areas previously served by large chains, customers will become quickly accustomed to ordering books online.

How long do you think it will be before they realize that if they order ebooks, they don’t have to wait even 24 hours before they get what they want? How long do you think it will be before instant gratification means that suddenly these underserved areas are hotbeds of ebook consumption?

We’ve seen this sort of leapfrogging happen in underdeveloped areas before

View the Original article

No comments:

Post a Comment