Wednesday, November 17, 2010

Forrester study shows that laptops are most popular e-book reader

What is the most popular way to read an e-book? Isn't that what you think. According to a survey by Forrester wired the Kindle actually comes something behind laptop computers as a consumer e-book reading the reports for e-reading platform of your choice. More than 1/3 of those respondents preferred laptops.

Laptops trump only slightly the Kindle, 35 to 32 percent.Coming in third was the iPhone, with 15 percent followed by a Sony e-reader (12 percent), Netbooks (10 percent) and Barnes and noble nook (9 percent) .even was 9 percent of the iPad.

Only 7% of adults in the United States online read e-books currently, the evidence suggests, although to expect 8% a year.

Forrester's results suggest some good news for the Kindle as the e-book business grows.

"" Sure other Ereaders introduced, that are interesting, but Amazon has a secret weapon: an existing relationship with a large proportion of all book buyers, "Forrester said.""Four in 10 people own or expect, an eReader store at Amazon for physical books to kaufen.Genau 50% of people who bought one eBook last month eBooks purchased by Amazon's Kindle store."

Forrester has just published a five-year forecast for the e-book purchase published, but at $499 it is a bit expensive for the average consumer to read.

PaidContent has a piece of Forrester Research Analyst James McQuivey into more detail about some of his Implikationen.Forrester expected annual e-book sales to $2.8 billion triple by 2015 and not quite attain last one billion dollars to be to buy the e-book reader e-book sales for 2010 but total half of all the books.


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