Houghton Mifflin Harcourt and Appweavers, Inc. are bring the Peterson field guide series of nature leads to the Apple APP store. The first title released are based on the Peterson field guide to birds of North America. Will be followed by the other guides for butterflies, mammals, reptiles and amphibians. The series can be extended to the Android and Windows phone platforms in the future.
The new Peterson app include the ability to enlarge illustrations, search, playable bird calls and more. Bird watching app pulls information from multiple Peterson avian field guides.
Peterson birds of North America is available for $19.99 now on iTunes. I think this is the type of material that improved a perfect fit for that and multimedia treatment seems.
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