5 E book trends that will change the future of publishing

Philip Ruppel, President of McGraw-Hill Professional has an article titled above in Mashable today.

Its 5 trends are:

1. Improved eBooks come and will only get better;

(2) The device war is almost over;

(3) The $9.99 eBook will last forever.

Amazon popularized the $9.99 price point for best-selling titles trade, widespread consumer acceptance of the Kindle and consumption of e-books. This caused confusion among the many consumers who just think to each e-book $9.99 or less. But the majority of titles on Amazon are offered about $9.99, especially those with unique interactive features prices. Our e-books may be low, mass market pricing think some consumers to be applied to any e-book for professional and technical publishers like McGraw-Hill. Our costs are invested in extensive product and editorial development of sophisticated and technical content; the cost of paper, printing, and a fraction of the real cost are binding. And for some very specific and technical issues, our markets are much smaller. We could not afford simply not to publish the work where it needs to be daily low, low price of $9.99 price of.

The real possibility for publishers are e-books to develop the kind of interactive features to provide the above. Our customers will demand interactive books to offer much better, more informed and rewarding experience. The experience (the cost) is often the primary driver for you.

(4) The contextual upsell will be to see a business model.

5. Publishers are becoming increasingly important.

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Republic: A Novel of America's Future

In Republic: A Novel of America’s Future, Charles Sheehan-Miles offers a look at where America might be headed if the politicians in Washington continue to ignore the will of the people of this country. The book is largely an indictment against the Department of Homeland Security as that department was developed under the previous administration and it would have been scary enough if I had read it before the last national election. But, because things have only gotten worse under the present leadership, the book’s premise does not seem to be all that farfetched today, making it even more disturbing now than when it was first published.

The United States has suffered a terrorist attack and, as usual, innocent people have been slaughtered by the crazies amongst us. The Department of Homeland Security is determined to stop future attacks, be they from homegrown or from foreign sources, and will do whatever it deems necessary to achieve that goal. To make matters worse, the economy is suffering and the country is bleeding jobs to countries that can provide cheaper labor costs.

In one little West Virginia town, the manufacturing facility on which the town depends for its very existence has closed its doors forever, opting for some of that cheap foreign labor. When the locals decide to protest the losing of their jobs by occupying the facility, the military (along with a few hotheads from Homeland Security) is called in to remove them. Tempers flare, mistakes are made, and people are killed, ultimately leading to a statewide vote on West Virginia’s secession from the Union. The seemingly impossible happens, and West Virginia finds herself at war with the United States of America.

Sheehan-Miles tells his story from the viewpoints of those on both sides of the situation leading to war, including one unfortunate couple who find themselves fighting on different sides. Unlike the American Civil War of 1861-1865, this will be a short fight because the West Virginia National Guard has only enough ammunition and manpower to hold out for approximately 48 hours – if the state is very lucky. It will be up to politicians to negotiate a settlement before shots are fired. But these are typical politicians, after all, so what are the chances that cooler heads will prevail?

Republic is a thought provoking alternate history that is not as unlikely as one might believe at first glance. It is a solidly written story in which the dangers to this country from within are vividly illustrated – no happy endings to be had here.

Rated at: 4.0Posted bySam Sattlerat10:16 AM

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The Future is Mobile: OCLC/LJ Online Symposium

June 1, 2010 · Posted in Technology 

The the recording is now available from the May 20th online Symposium The Future is Mobile sponsored by OCLC and Library Journal.   You can listen to it here or see the tweets on Twitter or What the Hashtag

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